Nikon

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CLIENT:  Nikon

- SVA Undergrad Work -
 
The challenge here was to give consumers a new perspective on a familiar optical tool. I took the idea of having to "see it to believe it" a step further, by using the examples of Bigfoot and UFO’s. Implanting the idea that just because you see it, doesn't make it true. I’ve illustrated the value of binoculars as the best way to see distant things as they truly are. 

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